So is it cheaper then buying in store?
Yes and no, some items like OPI are around the same price in AUS as they are on lookfantastic, some items like Kerastase are a little cheaper. And then there are the brands that are super hard to find anywhere (i.e. nails inc)
The real trick with this website is to sign up to their email notifications, as they frequently have 25% sales and with free world wide shipping, it ends up a lot cheaper then buying the goods here. The package took about 2-3 weeks to reach me here in AUS.